In a surprising turn of events, the recent closure of a Direct To Consumer (DTC) aligner company has sent shockwaves across the globe, leaving its “patients” in the lurch. Smile Direct Club, known for offering orthodontic treatment with clear aligners, claimed substantial cost savings compared to traditional orthodontic care. However, the abrupt shutdown of this telehealth company has left many with incomplete treatment and lingering financial responsibilities.
The emergence of DTC companies like Smile Direct Club, Candid, and Byte has indeed disrupted the field of orthodontics. Through aggressive marketing, social media campaigns, and the promise of results without in-person consultations, these companies have commercialized a complex dental specialty. What many don’t realize is that becoming an orthodontist involves up to 7 years of education, including 3 years of specialized training in a residency program, after completing 4 years of dental school. Unfortunately, the harsh realities of this challenging specialty have now exposed the limitations of DTC companies like Smile Direct Club, including their restrictive nondisclosure agreements.
At Olson Orthodontics, we make it our mission to ensure that you, our valued patient, are informed about the true nature of orthodontic treatment. We invest our time, energy, and unwavering care into every individual, recognizing that you are not just a consumer but someone who deserves to be treated with the utmost respect and professionalism. Unlike DTC companies, we don’t merely sell aligners or boast about being the biggest or the best. We don’t sell treatment; we build TRUST.
For us, gaining trust extends beyond our patients; it extends to our community. While we may never match the immense social media presence of DTC giants, you can trust that we will always be here for you, ready to provide the right treatment, tailored to your unique needs. We prioritize your well-being, and our commitment to getting you the ACTUAL results you deserve is unwavering.
When it comes to your orthodontic journey, make the informed choice. Don’t gamble with your smile or your financial security by choosing a DTC aligner company. Instead, trust Olson Orthodontics for expert care, personalized attention, and a promise that goes beyond treatment – a promise of TRUST. Your journey to a confident, healthy smile begins with us. Join our community of satisfied patients and experience the Olson Orthodontics difference today!